Using Twitter For Power Marketing

Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world.

With ranking and authority in Twitter causing quite a discussion a few weeks back, I decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking.

With over 800 bloggers it would be really hard to track down all the twitter profiles, so I focused on the top 300 and with the help of Twitterank and Dapper, and partly inspired by Mack Collier’s Top 25 Marketing & Social Media Blogs. I created a list in January 2009 for the top 150 twitter users with advertising and marketing blogs, but have recently decided to delete it.

twitter-power150

The sweet irony is being left out of the list, with a close call at #156. So, you know the drill: if you appreciated the hard work (I had to visit each blog to get the usernames I didn’t follow already), start by following @armandoalves and help me reach the top 150.

The PHP script that parsed the Power150 OPML file was programmed in less than 1/10th of the time it took me to figure out all the twitter profiles, so feel free to comment if your blog is on AdAge’s Power 150 and you would like to be added to the remaining 700 profiles.

I had a few surprises along the way, with nearly 20% of the 300 parsed blogs not having a Twitter account and having to decide which profile to rank on multi-author blogs (I ended up choosing the user with most followers).

Also worthy of notice is the inverted pyramid for SEO/SEM blogs. In the end, Twitter is more conversational and not very friendly for “get rich today” tweets, and that gets reflected on the top tweeple listed.